ATF / Project
ATF Charity: one visual system across every campaign
The brief
A Kuwaiti charity running many projects at once, from wells and mosques to iftar meals, Quran circles and urgent relief, with a steady stream of new campaigns. Each one needed to look like ATF and be ready to post, print or present.
What I did
Designed the ATF logo and the Quran Center mark, then built the layout system the team works in: a fixed header, a green donation footer with QR code and handle, and templates for price tables, lists and how-to posts.
How the team works
Requests come in from the committees and reach my team as briefs. I set the direction, check copy and numbers before release, and keep the finished files in one structured archive so any campaign can be found and reused.
- Same header, every timeLogo top right, project name in green, so a post is recognised before it is read.
- One way to donateEvery piece ends with the green footer: QR code, phone number and the @atfkwt handle.
- Numbers as designPrices, project lists and report tables are laid out as tables and rankings, never as paragraphs.
